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The Walden Guide to Choosing a Web Designer in 2023

As technology continues to improve, the role of a web designer has become increasingly crucial in providing businesses with an engaging and effective online presence. For small business owners and entrepreneurs who are ready to take their company's marketing efforts to the next level, finding the right web designer is essential. The process of choosing your ideal design partner can be daunting; however, our guide will help you make an informed decision by highlighting potential questions that you should ask before hiring a web designer for your business in 2023. With this valuable knowledge about what type of experience and services different designers offer, you'll be able to choose the best option for your website needs as well as benefit from a successful venture.

Table of Content

1. Look for a web designer with experience and a good reputation

When it comes to choosing a web designer in 2023, it's important to consider the level of experience and reputation that they have. For starters, try to look for designers who have already completed projects similar to yours. It's also helpful to look at their portfolio or website if they have one, to get an idea of their capabilities. Furthermore, reviews of their work from past clients can provide you with an additional level of reassurance that the designer is capable of delivering the results you need.

  • Ask your friends and family for referrals
  • Check online review sites, such as Yelp or Google+, to see what others have said about the designer's services
  • Look for a designer who has a long history of designing effective website designs
  • Investigate their past projects and read customer testimonials to get a better sense of the designer's abilities
  • Check their online portfolio for examples of their work
  • Ask the web designer about their experience in the industry and find out how many successful projects they have completed


2. Request samples of their web design work

Once you've narrowed down your list of potential web designers in 2023 to a few candidates, you should request samples of their work. This will help you to get a better understanding of their design style and take into account any potential issues or solutions that could arise. Additionally, the samples should showcase how well they understand your brand and its purpose, as well as provide insight into how they plan to use different elements such as typography, colour palette, images and video to create an engaging and effective website for your business.

  • Review their website design and functionality
  • Check for creativity and innovation in their work
  • Assess the quality of their website loading speed and SEO
  • Evaluate the user experience of their websites
  • Examine the typography, layout, colours and graphics used in their designs
  • Assess how well they adhere to web accessibility guidelines


3. Make sure the designer is familiar with current web design trends

When looking for a web designer in 2023, it's essential to ensure that they are well-versed in the current trends of web design. After all, you want the website they create for your business to be up-to-date and attractive to modern audiences. To ensure that this is the case, you should:

  • Do your research on the latest web design & SEO trends
  • Ask them about any new trends they are interested in or experimenting with
  • Review their portfolio for any recent projects that showcase current trends
  • See if they are active on social media, particularly Twitter and Instagram, as they will often share updates on new trends there
  • Talk to them about what types of designs they think will be popular in the upcoming years.


4. Discuss your project requirements and budget with the designer

When discussing your project requirements and budget with the designer, it's important to ensure that you are both on the same page before proceeding. Start by outlining the scope of the project and providing a detailed description of your needs and expectations. Be sure to include any specific features or functionality that you require for your website in 2023, such as e-commerce capabilities, multimedia content, etc. Additionally, provide a timeline for when the project should be completed and a clear range of cost estimates that you expect for the work. Furthermore, consider asking about any additional services or upgrades that might be necessary down the road β€” this helps to keep costs low in the long run and reduce stress when changes are needed. It's also essential to discuss what payment methods will be accepted by the web designer, as well as any guarantees they offer if something goes wrong with their work. Finally, make sure to inquire about post-project maintenance and support services they can provide once the website is live. This could include content updates, bug fixes, feature enhancements, and more β€” all of which will help ensure that your website remains effective over time. Knowing exactly what type of service you're getting upfront will also help you stay within budget without any unwanted surprises along the way.

  1. Discuss the project goals and what you hope to achieve with your website
  2. Outline your budget for the project and be clear about what is and isn't included
  3. Discuss the design style you're hoping to achieve and provide examples of designs you like
  4. Provide detailed information about your target audience, including their age, gender, interests, etc.
  5. Share any existing branding or marketing materials you have for the website
  6. Give the designer an idea of the content that will be featured on the website
  7. Let them know if there are any specific functional requirements or features you want on your website
  8. Ask them about any additional services they can provide, such as maintenance and support
  9. Discuss payment methods and guarantees that the designer offers if something goes wrong with the website
  10. Get a timeline for when the project should be completed and make sure to agree on a deadline too!


5. Get references from other clients who have worked with the designer before

When considering a web designer for your 2023 website project, it's essential to get references from past clients to ensure that they are up to the job. Not only does this give you a better understanding of the designer's capabilities and reliability, but it also allows you to gauge the quality of their work. When asking for references, make sure to inquire about any projects that were similar in scope and complexity to yours, so that you can get an accurate idea of how successful their collaboration was. Additionally, be sure to ask questions about their experience with communication and customer service during the project β€” were all of their questions answered promptly? Did they provide helpful feedback throughout the process? This can give you valuable insight into how they handle client interactions and ensure that both your needs and expectations are met. Furthermore, try to ask detailed questions about the project's final result and if there were any changes or updates made along the way, as well as how satisfied the client was with these outcomes. It's also important to find out whether or not there were any hidden costs involved in working with this particular designer β€” this will help you avoid potential surprises in your budget down the road. Finally, try talking with other industry professionals who have worked with this particular web designer before β€” they may be able to provide further information on their experience with them and whether they'd recommend them for future projects. Gathering all of these data points can help you make an informed decision when selecting a web designer for your 2023 website project.

  1. Ask the designer for a list of references from previous clients
  2. Check online review platforms, such as Google My Business, TrustPilot and Yelp, to see if any past clients have left reviews
  3. Contact the designer's previous clients directly to ask them about their experience working with them
  4. See if the designer is listed on any professional networks or directories, such as Upwork, Clutch or The Web Designer Depot


6. Research the Platform your Website can be Built on

When building a website for your 2023 project, it’s important to research the different platform options available. Platforms such as WordPress, Wix, Squarespace, Weebly and Webflow are all popular choices among web developers and businesses alike. Each of these platforms offers its own set of tools and features to create the perfect website for your needs.

  • WordPress is the most popular content management system (CMS) in the world, powering over 35% of websites on the internet. It is an open-source platform with endless possibilities when it comes to customisation and features. It also has thousands of pre-built themes and plugins available, allowing you to quickly create a website that looks exactly how you want it to. Overall it offers a not difficult-to-use interface. Although WordPress is the most popular choice among web developers and businesses, it may not be the best platform for your 2023 website project. While WordPress is versatile and powerful, it also requires a lot of technical knowledge to take full advantage of all its features. Additionally, WordPress plugins can be more expensive and time-consuming to maintain over the long run.
  • Wix is another widely used platform that allows beginners to easily build their websites without any coding knowledge. With Wix, you can choose from hundreds of templates to start with, or use their drag-and-drop editor to customise your site as much as you need. The platform also comes with a variety of powerful tools such as SEO optimization, marketing automation and online booking services that can help you get more visitors and customers for your business. While Wix may be easy to use, it’s also more limited in terms of customisation and features. Additionally, the platform can be more expensive over the long run due to its subscription-based pricing model.
  • Squarespace is renowned for its sophisticated design capabilities which allow casual users to create visually stunning websites with ease. The platform boasts a range of modern templates that are highly customizable and offer complete control over functionality and content organization. Additionally, Squarespace provides helpful tutorials so you can learn more about building your site from scratch or editing existing templates – making it ideal for both beginners and experienced web developers alike. Squarespace may have sophisticated design capabilities, but it is not without its drawbacks. For one, the platform has limited features in comparison to other content management systems, such as WordPress. Additionally, Squarespace is more expensive than other platforms and their customer support can be slow to respond at times. Finally, Squarespace does not offer a dedicated app store or extensive plugin library, limiting your ability to extend the capabilities of your website.
  • Weebly is another CMS that offers a simple yet powerful drag-and-drop editor which makes it easy to create high-quality websites without needing any technical knowledge or coding skills whatsoever – perfect if you’re looking for quick results or don’t have much time on your hands! What’s more, Weebly also comes with integrated features such as eCommerce support, newsletter creation tools, custom domains & analytics tracking – helping you get the most out of your website in no time! Weebly is a widely popular website-building platform, but it does have some drawbacks to consider. One of the main issues with Weebly is its lack of customisation options compared to other platforms such as WordPress. Additionally, Weebly does not offer a dedicated app store or an extensive plugin library, which can limit your ability to extend the capabilities and features of your website. Finally, Weebly’s customer support can be slow to respond.
  • Webflow is a relatively new platform that was built mainly for web designers to bridge the gap between design and development. It provides a powerful visual editor which allows designers to create custom websites from scratch with ease, as well as a wide range of templates and features to get you started quickly. Additionally, Webflow also provides detailed tutorials and helpful support so you can get the most out of your website in no time. While Webflow is a great platform for web designers to bridge the gap between design and development, however, you should consider some drawbacks deciding to use it. For one, Webflow’s pricing model is more expensive than other content management systems such as WordPress and Squarespace. Additionally, the platform does not offer a dedicated app store or extensive plugin library, so you may find that it’s more difficult to extend the capabilities of your website. Finally, while the platform is fairly user-friendly, it has a steep learning curve and may still be overwhelming for users who are completely new to web design and development.

Overall each of these platforms has its own unique sets of advantages – whether it be customisability or user friendliness – which makes them standout options when deciding what CMS is best suited for your 2023 project goals. Before making any decisions, however, make sure to take into account all the factors involved such as pricing plans & functional requirements to ensure you pick one that meets both your specific needs & budget restrictions perfectly!

1. Choose a platform that is easy to use and has a user-friendly interface

  • User-friendly interface
  • Intuitive drag-and-drop editor
  • Wide range of templates and themes to choose from
  • Customizable designs
  • A variety of features and tools to help you build your website

You want to create a website, but don't know how to code or design. It can be overwhelming trying to learn all the different coding languages and software needed to create a website. Use a platform that makes it easy for you to create a website without any coding required. Wix or Squarespace is one such platform that has an easy-to-use interface and allows you to create a professional website in minutes.

2. Make sure the platform is SEO-friendly and has built-in SEO features

  • Titles and meta descriptions
  • Header tags (H1, H2, etc.)
  • Images with alt text and captions
  • Breadcrumbs
  • XML sitemaps

3. Check to see if the platform offers a wide variety of templates and themes to choose from

  • Wix offers over 500 templates and themes to choose from, making it easy to find a design that matches your style
  • Squarespace also has a wide variety of templates and themes to choose from, with new designs being added regularly
  • While not as many as Wix or Squarespace, Shopify does offer a good selection of templates and themes that are perfect for online stores
  • If you're looking for something more specific, TemplateMonster has over 40,000 templates and themes to choose from

4. Select a platform that offers high-quality customer support in case you need help using it

  • Tutorials to teach you how to create, manage and update your website
  • Friendly and knowledgeable customer support staff
  • Quick response times to queries
  • Comprehensive knowledgebase or tutorials that can help you troubleshoot common problems
  • Live chat or telephone support

5. Compare different platforms and read reviews before deciding which one to use

  • Quality of templates and themes
  • Ease of use
  • SEO capabilities
  • Range of features and integrations
  • Pricing and value for money
  • Customer service quality
  • Security features offered by the platform.


7. Sign a contract outlining the project specifications and payment schedule

1. Make sure you both understand the project specifications and payment schedule before signing the contract

2. The contract should outline the following:

  • The project goals
  • The payment schedule
  • Any design or functional requirements
  • The deadline for completing the project

3. Both parties should sign and date the contract

4. The contract should also include a clause for resolving disputes

5. Make sure the contract is written in clear and easy-to-understand language that both parties agree on

6. Keep a copy of the signed contract for your records.


8. Test the website before launching it

1. Make sure all the links on the website work and lead to the correct pages

2. Check to see that all the images and graphics on the website are displayed correctly

3. Test the functionality of all the features on the website

4. Read through all the text on the website to make sure it is error-free

5. Use different browsers and devices to test how the website looks and functions across different platforms

6. Have a friend or colleague test out the website to get their feedback

All of these tips are important when you’re looking for a web designer to work on your next project. At Walden, we have the experience and reputation you’re looking for in a web design studio. We’d be happy to provide you with samples of our previous work and answer any questions you have about our process. When you’re ready to get started, we can sit down and discuss your specific project requirements and budget so that we can create a custom solution that meets your needs. If you want peace of mind knowing that other clients have been happy with our work, we’d be happy to provide references. And finally, we always test websites before launching them to make sure they meet our high standardsβ€”and yours. Contact us today to learn more about how we can help turn your website into a powerful tool that helps grow your business.


- How much does it cost to design a website?

The cost of designing a website depends on the complexity and size of the project. Generally, simple sites can start at around $1500-2000 for basic design work, while more complex websites may cost thousands of dollars due to additional features and advanced design elements. Additionally, ongoing maintenance and updates can also add to the total cost.

- What do I need to provide for the design process?

You should provide an outline of your website goals and any specific features you would like included. You should also have any relevant images, videos, or other media ready for use in the design. It is also helpful to have a list of websites that you like as inspiration or reference points for the design.

- What are the benefits of having a website?

Having a website is essential for any business in today’s digital world. It can help you reach more potential customers, increase brand awareness, and showcase your products or services. Additionally, having a website can help with online visibility since search engines are more likely to rank websites higher than other types of content.

- How do I choose the right web designer?

It is important to choose a web designer who has experience and knowledge in the field. You should also look for references from other clients, as well as view examples of their work. Additionally, you should make sure that the web designer can meet your project requirements and budget. Finally, discuss any questions or concerns you have before making your decision.

- What is the process for designing a website?

The process for designing a website typically includes an initial consultation to discuss the project, gathering content and images from the client, creating a design concept, coding and programming the website, testing the website before launch, and finally launching it. Additionally, ongoing maintenance can be required for larger projects.

- What type of contract should I use?

A contract should be used whenever you are working with a web designer to ensure that both parties understand the scope of work and any expectations. The type of contract will vary depending on the size and complexity of the project, but it should include details such as an estimated timeline, payment terms, intellectual property rights, etc. Additionally, it is important to have the contract reviewed by a lawyer to ensure that all parties are protected.

- How long does it take to design and launch a website?

The timeline for designing and launching a website can vary depending on the scope of the project. Generally, simple websites can be completed in three to four weeks while more complex projects may take six months or longer. Additionally, the timeline can be affected by factors such as content availability and client feedback. Β It is important to discuss a timeline with your web designer before beginning the project so that you know what to expect. Β 

Written by
Ewan Shinozak smiling dressed in a blue suit
Ewan Shinozaki
Creative Director

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